📚Case Study

Use Cases

Currently, in the Web2 landscape, affiliate marketing has seen significant success and adoption, particularly in the Cost Per Action (CPA) model. Web2 affiliate marketing in CPA has proven to be a powerful tool for businesses to drive customer acquisition and achieve specific marketing objectives. Advertisers can leverage affiliate networks to tap into a vast pool of affiliates who promote their products or services. Affiliates, in turn, earn commissions for each desired action completed by referred customers, such as making a purchase, filling out a form, or subscribing to a service. This model provides a win-win scenario, as advertisers benefit from increased visibility and conversions, while affiliates have the opportunity to earn passive income by leveraging their audience and marketing expertise. With well-established tracking and attribution systems, Web2 affiliate marketing in CPA has become a reliable and scalable strategy for driving targeted traffic and achieving measurable results for businesses across various industries.

ClickBank is a prominent example of a Web2 affiliate marketing platform that operates on the CPA model. It serves as a marketplace for digital products, connecting advertisers (product creators) with affiliates (promoters). Affiliates can browse through a wide range of products across diverse niches and choose the ones they want to promote.

When affiliates join ClickBank, they receive unique affiliate links that track their referrals. They then incorporate these links into their promotional efforts, such as blog posts, social media posts, or email campaigns. When a customer clicks on an affiliate's link and completes a specific action, such as making a purchase or signing up for a subscription, the affiliate earns a commission based on the predefined CPA terms.

Another example in the Web2 affiliate marketing landscape is the Amazon Associates program. It allows affiliates to promote products listed on Amazon.com and earn commissions for referred purchases. Affiliates generate customized affiliate links for individual products, which they include in their content. When a user clicks on the affiliate link and makes a purchase on Amazon, the affiliate receives a percentage of the sale.

These examples highlight the success and versatility of Web2 affiliate marketing in the CPA model. They demonstrate how advertisers and affiliates can collaborate through established platforms to drive sales, acquire customers, and monetize their online presence.