# Welcome to PIRAT3 TLDR for Pirat3.ai ## Overview Pirat3: a Decentralized Affiliate Marketing Platform + Plugin, an automated system connecting clients with publishers and marketers. With Pirat3 * Advertisers are empowered to launch CPC and CPA campaigns with designated budgets in their choice of stablecoins or Pirat3's native token * Affiliates can discover various promotional opportunities without an agency and earn commissions via multiple layers of referrals * Clients can support and communicate with their favorite Publishers by contributing to further validate their work ## Introducing Pirat3: Revolutionizing Affiliate Marketing The dawn of blockchain technologies marks the beginning of an empowering era for creators, presenting them with novel ways to monetize their digital content and engage with global audiences. Amidst the array of available avenues, one strategy remains relatively undiscovered and undervalued across the industry - Web3 affiliate marketing. Despite its potential, this underdog approach holds immense promise, allowing creators to harness the surging popularity of cryptocurrencies and blockchain-based assets to their advantage. Unlike many mainstream strategies that revolve around centralization, Pirat3 stands out as a decentralized alternative for successfully creating awareness, generating interest, and ultimately driving action, such as making a purchase or adopting a certain behavior. In the current landscape, ideas and products in traditional affiliate marketing are often owned and controlled by agencies, making it a case-by-case quotation process for clients. This limitation restricts the potential for innovation and creativity, hindering creators from fully embracing the true spirit of the decentralized Web3 world. Furthermore, the choices available for clients interested in mass marketing campaigns are limited, especially in the realms Web3. While traditional affiliate marketing offers an array of technical options stream-lined for clients, the decentralized ecosystem has yet to catch up in terms of variety and accessibility. This lack of selection prevents clients from fully capitalizing on the potential of a affiliate marketing tool powered by token economy and its ability to reach a vast global audience. One crucial aspect that remains missing in the current landscape is an automated system for reward payout. In traditional affiliate marketing, creators often face delays and manual processes when receiving their rewards, usually with a middle-man (agency) involved. However, in the world of Web3, the potential for immediate, on-chain payouts through smart contracts exists, but it has not been fully realized and implemented for marketing platforms. Despite these challenges and untapped opportunities, Pirat3 holds immense promise for creators and businesses alike. As the industry evolves and more players recognize its potential, this underrated approach will undoubtedly gain the recognition it deserves. By embracing Pirat3, creators can unlock new revenue streams and expand their influence within the decentralized ecosystem in a systematic and self-elicited format, while trading platforms, projects and brands can benefit from increased sales and exposure. Read on to discover how we could impact the current landscape of influencer and content marketing, and the exciting opportunity that this novel on-chain marketplace and plugin unlocks in the world of digital marketing. ## Web 2.5 The concept of bridging Web 2 and Web3 is a crucial aspect of Pirat3, as it allows creators to connect with both traditional businesses operating in the Web 2 space and innovative Web3 projects in a seamless manner. This integration holds the potential to revolutionize the current landscape of influencer and content marketing by unlocking new possibilities and benefits for all parties involved. 1. Empowering Creators and Influencers: Web3 affiliate marketing empowers creators and influencers by offering them a unique opportunity to be part of the decentralized ecosystem. As early adopters of this novel marketing strategy, creators can position themselves at the forefront of a revolutionary movement, gaining increased exposure and credibility within both Web2 and Web3 communities. By leveraging blockchain technology and cryptocurrencies, creators can explore innovative ways to monetize their content and expand their influence globally. 2. Enabling On-Chain Payouts and Increased Commissions: One of the key advantages of Web3 affiliate marketing is the use of blockchain-based smart contracts to facilitate on-chain payouts. This means that creators no longer have to rely on centralized intermediaries for payment processing. Instead, they can receive instant and transparent payments directly to their digital wallets, avoiding delays and potential payment disputes. Furthermore, smart contracts can be programmed to automatically distribute increased affiliate commissions based on the performance of the promoted products or services, incentivizing creators to actively participate in the marketing campaign. 3. Trust Through Decentralization: Traditional affiliate marketing often faces challenges related to trust and transparency. With Web3 affiliate marketing, trust is enhanced through the decentralized nature of blockchain technology. Every transaction, commission, and action taken within the marketing campaign is recorded on the blockchain, providing an immutable and auditable ledger. Moreover, this level of transparency builds trust between creators, token trading platforms, Web3 projects, and traditional brands, fostering long-term partnerships and collaborations. 4. Global Reach and Collaborative Opportunities: By tapping into the decentralized ecosystem, creators gain access to a global audience of cryptocurrency enthusiasts and blockchain adopters. Web3 affiliate marketing allows creators to seamlessly collaborate not only with token trading platforms, NFT marketplaces, DeFi protocols, but any web2 companies and consumer brands. These partnerships not only open up new revenue streams for crypto-influencers but also all web2 content creators. 5. Benefits for Web2 Traditional Businesses: Web2 companies can greatly benefit from adopting Web3 affiliate marketing as part of their marketing strategy. By embracing this protocol, these businesses can tap into the vast and enthusiastic community of creators who are actively involved in the Web3 space. This presents an opportunity to access new audiences and demographics that are engaged with cryptocurrencies and decentralized platforms. Additionally, the on-chain nature of the marketing campaign ensures that every conversion is transparent and verifiable, mitigating potential fraud or data manipulation risks. Pirat3 represents a game-changing strategy that not only empowers creators within the decentralized ecosystem but also offers significant benefits to traditional businesses. It is a dynamic and ever-evolving field that plays a crucial role in the success of businesses, organizations, and individuals, as they seek to stand out in a competitive marketplace and achieve their objectives. By bridging Web2 and Web3, Pirat3 opens up a new era of collaboration, revenue generation, and global exposure for creators and businesses alike. As the Web3 space continues to evolve, embracing Web3 affiliate marketing can pave the way for a more interconnected and prosperous digital landscape. ## Quick Links {% content-ref url="/spaces/dvgB1hbxfIyybZot7ltt/pages/YCNAqp0GBgj49oYqNLMr" %} [What is Affiliate Marketing?](/overview/what-is-affiliate-marketing) {% endcontent-ref %} {% content-ref url="/pages/cXxeL34KuY9vMKiOppDN" %} [Product Flow](/product/product-flow) {% endcontent-ref %} {% content-ref url="/pages/IQfVMq4Exxwkh6djDU55" %} [Revenue Stream](/product/revenue-stream) {% endcontent-ref %} {% content-ref url="/spaces/dvgB1hbxfIyybZot7ltt/pages/uOyakFFkjG72kY0omCKS" %} [Tokenomics](/product/tokenomics) {% endcontent-ref %} ## Get Started We've put together some helpful guides for you to get setup with our product quickly and easily. {% content-ref url="/pages/NLItDc9FLvJjDk7vCUPW" %} [Installing the SDK](/developers/installing-the-sdk) {% endcontent-ref %} # What is Affiliate Marketing? Affiliate Marketing might be foreign to Web3. Let's see how it's done in Web2. Affiliate marketing encompasses various models and strategies that enable individuals, known as affiliates or publishers, to earn commissions by promoting products or services on behalf of advertisers or merchants. These models offer flexibility and scalability for both affiliates and advertisers. Let's explore some of the different types of affiliate marketing, including Cost Per Action (CPA), which stands out prominently: 1. Cost Per Action (CPA): affiliates earn a commission when a specific action is completed by the referred user. This action can vary, such as making a purchase, submitting a form, downloading an app, or signing up for a free trial. The commission is based on the agreed-upon action and can range from a fixed fee to a percentage of the sale. 2. Cost Per Click (CPC): affiliates earn a commission based on the number of clicks generated from their referral links, regardless of whether a sale or conversion occurs. This model is often used in contexts where driving website traffic is the primary objective, such as with display advertising or contextual advertising platforms. In other words, the client pays when someone clicks on the ad. 3. Multi-Tier Affiliate Marketing: In this model, affiliates are incentivized not only to promote products or services but also to recruit other affiliates. They earn commissions not only from their own referrals but also from the referrals made by the affiliates they recruited. This model creates a multi-level affiliate network, allowing for exponential growth and rewards. These are just a few examples of the various types of affiliate marketing models that exist. Each model has its unique benefits and can be tailored to suit the goals and preferences of affiliates and advertisers. The CPA model, in particular, has gained significant popularity due to its performance-based nature, providing advertisers with measurable and impactful results which are directly reflected on business metrics and affiliates with more predictable earning potential. # Pain Point Presently, the Web3 ecosystem does not have a widely adopted affiliate marketing model similar to the Web2 CPA model as seen in platforms like ClickBank or Amazon Associates. The decentralized nature of Web3, powered by blockchain technology, introduces unique challenges and opportunities that differ from the centralized Web2 landscape. One of the primary reasons for the absence of a well-established Web3 affiliate marketing model is the lack of standardized infrastructure and protocols dedicated to affiliate marketing in a systematic manner. While Web3 has witnessed significant advancements in decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized applications (dApps), the development of a comprehensive affiliate marketing framework has not gained the same level of attention. The decentralized nature of Web3 also presents challenges in terms of tracking and attribution. Web3's focus on privacy and user ownership of data makes it more difficult to implement traditional tracking mechanisms commonly used in Web2 CPA models; for instance, the accessibility of cookies and data storage on websites is not trusted and therefore inapplicable to most dApps. The transparent and immutable nature of blockchain technology can potentially provide solutions to these challenges, but its practical implementation in the context of affiliate marketing is still in its early stages. As of 2023, Bloomberg's data reveals that there are more than 50 million influencers globally, and the creative economy, encompassing these influencers, is poised to surpass a staggering $1 trillion this year. Numerous platforms have emerged over time, facilitating the search for influencers and offering insights into their performance, while also enabling the posting of technical tasks with payments for influencers. Nonetheless, the absence of assured outcomes remains a challenge, even with the utilization of such platforms. The disconnect between a crypto company's founder and a crypto blogger is evident, even if they share the same goal or objective. The primary issue lies in companies struggling to identify and actively manage suitable influencers with the right audience and high ROI, leading to negative experiences. Despite paying for reviews and going through consultancies, companies often face losses due to a lack of understanding in influencer selection, collaboration, and result-oriented relationships. On the other side, influencers encounter problems with multiple offers from anonymous or dubious companies, resulting in wasted time and rejections. Even when they agree to collaborate, companies seek guarantees and precise outcome figures from the reviews, while many crypto companies lack digitization, leaving both parties without crucial data to assess success. This communication barrier and data gap cause mutual losses for companies and influencers alike. A notable challenge arises when traditional Web2 clients seek collaborations with crypto KOLs, necessitating time-consuming screening on socials like Twitter. For instance, AI companies aiming to expand beyond their tech-oriented communities to target gaming or anime audiences in Web3 face difficulty finding concentrated platforms to connect with suitable influencers. Additionally, the preference for on-chain payouts among content creators, leveraging cryptocurrencies for personal and financial reasons, presents a barrier to seamless integration between the two worlds. Pirat3 addresses this issue by offering a comprehensive marketplace equipped with advanced filters, empowering influencers to proactively select compatible companies and products that best resonate with their unique audiences. Our platform caters to diverse demands and requests from a wide spectrum of companies, providing a compelling solution for affiliate marketing. All in all, Web3 ecosystem currently lacks a simple system that serves advertisers and affiliates to connect and collaborate across the worlds of Web 2 and 3, Pirat3 aims to link them seamlessly while, comprehends users’ behavior and activities to make personalised recommendations for further exploration of interests and direct product conversion demands using Artificial Intelligence (i.g. “read more” and “buy now”). # Market Size 1. **Affiliate Marketing Industry Size**: Global affiliate marketing market was valued at $19,217.4 million in 2021 and the value is expected to surpass $36,902.1 million by 2030 at a CAGR of 7.7% during the forecast period, 2022-2030. 2. **Digital Ad Spend**: 2023 is the first year global digital ad spend is set to cross the **$600 billion** mark. If that's not impressive enough, the digital advertising market is forecast to continue growing and reach $696 billion in 2024 and surpass $700 billion in 2025. 3. **AI in Marketing**: The use of AI in marketing is also a growing trend. In 2021, the AI in marketing market was valued at around $6.1 billion and is expected to reach $29.79 billion by 2026, growing at a CAGR of 37.3%. 4. **Content Marketing**: The content marketing industry was valued at $42.8 billion in 2019 and is expected to reach $107.54 billion by 2026, growing at a CAGR of 14.3%. 5. **Programmatic Advertising:** Programmatic advertising end users are education, media and entertainment, retail and travel. The global programmatic advertising market grew from $7.31 billion in 2022 to **$8.87 billion** in 2023 at a compound annual growth rate (CAGR) of 21.4%. The programmatic advertising market is expected to grow to $19.12 billion in 2027 at a CAGR of 21.2%. Affiliate marketing is on the rise and expanding among business professionals. Businesses are increasingly seeing the value in affiliate marketing, as it provides both potential benefits and cost savings. As per the publisher's findings affiliates generate $27 for every dollar they spend on advertising and marketing, which is more than double the industry average.\ \ There are a number of factors contributing to this trend. Affiliate marketing is becoming more accessible and affordable, making it an attractive option for small businesses with limited resources. Additionally, the growth of technology has made it easier for affiliates to participate in affiliate marketing campaigns. Websites such as Google AdWords and Facebook Advertising allow affiliates to place ads on their own websites without having any prior experience or knowledge about digital marketing.\ \ The increasing popularity of affiliate marketing is likely to continue into the future, especially as businesses increasingly see the value in earning revenue through referrals instead of traditional advertising methods. Affiliate marketing offers a cost-effective way for businesses of all sizes to reach new consumers and generate additional revenue.\ \ **By Product** Affiliate marketing is all about generating revenue by selling products and services. Wherein, cost per click segment is dominating the global affiliate marketing market by holding more than 50% market share in 2021. This study suggests that more than 90% of affiliate marketers attribute a portion of their affiliate earnings to CPPS. This is because affiliate marketers are typically paid a commission on the sales that they generate for the company they are affiliated with. The higher the CPS (Cost Per Sale), the more commission a affiliate marketer earn. **By Application** By Application, virtual products are likely to generate a huge revenue of $12,000 million by 2030. This is majorly attributed to growing penetration of OTT platforms, services, and internet-based products. In addition to this, increasing number of brands are offering higher return to the affiliate marketer in turn than tangible or physical products. **By Region** North America is holding the largest market share of over 40% in 2021 and the region contributed a revenue of $8,061.4 million in the same year. The study found that more than 23 million people in North America will be earning an income through affiliate marketing. A big part of this growth can be attributed to the booming video blog and review industry. In 2021, blog content generated an estimated 167 billion clicks, up from 150 billion the year before in the US and Canada.\ \ On the other hand, Asia Pacific is projected to grow at the highest CAGR of 8% during the forecast period, 2022-2030. **Competitive Landscape** Some of the major players in the global affiliate marketing market are Admitad, Affiliatly, Alibaba, Amazon, AWIN, Bluehost, CJ Affiliate, Clickbank, Converting Team, CrakRevenue, eBay, Everflow\.io, iDevAffiliate, LeadDyno, Leadpages, Omnistar Affiliate, and Post Affiliate Pro. As per this market analysis, the top 5 players in the market are holding over 70% market share. It is important to note that, none of the above are powered by token economies. Pirat3 aims to be the first Web3 player on that list. \ Source: [Global Affiliate Marketing Platform market: By Product Type, By Application, By Industry, Estimation & Forecast, 2017-2030"](https://www.researchandmarkets.com/reports/5739171/global-affiliate-marketing-platform-market?utm_source=CI\&utm_medium=PressRelease\&utm_code=hn2pnm\&utm_campaign=1828387+-+Global+Affiliate+Marketing+Platform+Markets+2017-2022+%26+2022-2030+-+The+Top+5+Players+Account+for+Over+70%25+Market+Share+with+Direct+Sales+Channel+Accounting+for+Over+50%25+Market+Share\&utm_exec=chdo54prd) by ResearchandMarkets.com # Case Study Use Cases Currently, in the Web2 landscape, affiliate marketing has seen significant success and adoption, particularly in the Cost Per Action (CPA) model. Web2 affiliate marketing in CPA has proven to be a powerful tool for businesses to drive customer acquisition and achieve specific marketing objectives. Advertisers can leverage affiliate networks to tap into a vast pool of affiliates who promote their products or services. Affiliates, in turn, earn commissions for each desired action completed by referred customers, such as making a purchase, filling out a form, or subscribing to a service. This model provides a win-win scenario, as advertisers benefit from increased visibility and conversions, while affiliates have the opportunity to earn passive income by leveraging their audience and marketing expertise. With well-established tracking and attribution systems, Web2 affiliate marketing in CPA has become a reliable and scalable strategy for driving targeted traffic and achieving measurable results for businesses across various industries. ClickBank is a prominent example of a Web2 affiliate marketing platform that operates on the CPA model. It serves as a marketplace for digital products, connecting advertisers (product creators) with affiliates (promoters). Affiliates can browse through a wide range of products across diverse niches and choose the ones they want to promote. When affiliates join ClickBank, they receive unique affiliate links that track their referrals. They then incorporate these links into their promotional efforts, such as blog posts, social media posts, or email campaigns. When a customer clicks on an affiliate's link and completes a specific action, such as making a purchase or signing up for a subscription, the affiliate earns a commission based on the predefined CPA terms. Another example in the Web2 affiliate marketing landscape is the Amazon Associates program. It allows affiliates to promote products listed on [Amazon.com](http://amazon.com/) and earn commissions for referred purchases. Affiliates generate customized affiliate links for individual products, which they include in their content. When a user clicks on the affiliate link and makes a purchase on Amazon, the affiliate receives a percentage of the sale. These examples highlight the success and versatility of Web2 affiliate marketing in the CPA model. They demonstrate how advertisers and affiliates can collaborate through established platforms to drive sales, acquire customers, and monetize their online presence. # Deep Dive in ClickBank The Muse to Pirat3 ClickBank is an internet retailer that sells quality digital and physical products in a variety of categories, it has been around for over two decades and carved out a space for affiliate marketing in the ecommerce industry. With over $5.5 billion in commission paid out in over twenty countries, most ClickBank products aim to improve and enrich customers’ lives physically, mentally, or financially. ClickBank supports vendors and affiliates through compliance, consistent commission, and back office tools that make the lives of their clients easier and more streamlined. Affiliates can search the ClickBank Affiliate Marketplace for offers and simply promote them using a HopLink (which is ClickBank lingo for an affiliate link). With a ClickBank account anyone on the internet can score access to thousands of converting offers that they can start promoting immediately–even if a target or client has limited web traffic. [Click me to check out a quick video demonstration of how ClickBank works](https://www.youtube.com/watch?v=Myp-I2db8xg) The Affiliate Marketplace & Affiliate Link are products are the fundamentals of key products Pirat3 delivers. It is important to understand how they work: **What is the ClickBank Affiliate Marketplace?** The ClickBank Marketplace simplifies the process of finding products or brands to promote. Using the specialized search function, affiliates can browse products by category and use the filter tool to fine-tune search results by language, category, offer type, and more. When an affiliate finds a product they want to promote, the affiliate generates a HopLink (also known as a referral tracking link) that combines the affiliate’s account nickname and the seller's account nickname, and then encrypts it for security. Any sales made via this link are tracked and the affiliate will receive commission according to the product’s commission percentage. Because all of the transactions are facilitated via ClickBank, affiliates do not have to be concerned that they will not receive their commission from the sale. This process is automated and taken care of by ClickBank. **What is an affiliate link?** An affiliate link is how affiliates networks track who referred traffic and whether that traffic converted into a sale. It’s also affiliate networks make sure that a publisher get paid commission for their promotions. Anyone can add this link to icons, images, blog copy, or put it in the bio of one’s Instagram profile. People can answer questions on forums, YouTube, or put it on their website, they can link to it from a landing page that is linked to a Facebook ad. It doesn’t matter where anyone puts it (as long as the promotion rules are followed for that specific platform). If it gets clicked and the clicker commits to the offer within 60 days of clicking, the commission belongs to whoever publishes the ‘ad’. **The Muse to Pirat3** Pirat3's foundational offerings revolve around these 2 powerful pillars - the Affiliate Marketplace and the Affiliate Link. Within the web3 landscape, no platform has encompassed these indispensable features found in ClickBank. Embracing this opportunity, Pirat3 strives to blaze a trail as an industry pioneer, presenting a professional and innovative solution that redefines the game for all internet users. # Competitive Analysis Why are we different? Now, there is a broad variety of marketing agencies offering their expertise and services to web3 protocols, however there are only a handful of referral programs and analytic tools specialised in affiliate marketing that these projects could practically utilise. Evidently to this date, there is no direct incentivising marketing toolkit installable and designed for content creators, trading platforms, protocols and general users across the internet, backed by a token economy. Although there are social-fi, influencer-matching marketplaces embedded in affiliate marketing platforms seen recently, they are often centralised. Some offer a skewed and selective network of their choice, and some merely aim to fuse the ideas of like-minded followers for monetization exclusively on their platforms. We believe affiliate marketing programs and tools should go hand-in-hand with these platforms to accelerate the growth and exposure of new launched tokens, novel protocols, freshly published content, new products, by any internet surfers. Through adequate and relevant data gathering, algorithms and predictive analytics, Pirat3 aims to provide a simple plugin and platform to allow advertisers to reach mass audience across the internet, maximizing the effectiveness of any advertiser campaigns. The chart below shows the examples of established Web2, emerging Web3 service providers in the market: (please scroll to the right) | Companies | Pirat3 | Cryfluenz | Qwestive | Magicsquare | Envision | Moloco | Outbrain | | -------------------------------------------- | ------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- | | Description | All inclusive CPA programs and affiliate marketing tools through a simple plugin | CPA platform for selected crypto bloggers from only clients listed in top 100 of CMC | SaaS model with tools to manage and personalise referral programs, campaign creation, reward distribution to affiliates | Web3 App store, apps listed get access to a performance-based affiliate network for project promotion | A stock media marketplace deployed on Polygon, content and copyrights tokenised and exchangeble for NFTs | Operational Machine learning-powered performance advertising solutions | Content discovery platform with its own network to help publishers and advertisers for content promotion | | Web 3 Native | ✔ | ✔ | ✔ | ✔ | ✔ | ❌ | ❌ | | Easy Install SDK | ✔ | ❌ | ✔ | ❌ | ❌ | ❌ | ❌ | | Browser Extension (Consumer incentivization) | ✔ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | | DSP | | | | | | | | | (Demand Side Platform) | ❌ | ❌ | ❌ | ❌ | ❌ | ✔ | ✔ | | Centralised Platform | ❌ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | | CRM Model | ❌ | ❌ | ✔ | ❌ | ✔ | ✔ | ✔ | | AI & Data | Data centre powered by ML, retrieve and display relevant ads plus suggestive content | ❌ | ❌ | ❌ | ❌ | Customizable ML mechanism for clients, identify most relevant targets | ❌ | # Vision Why create Pirat3? We are on a mission to develop the first-ever Decentralised affiliate publisher plugin. Our goal is to create a simple yet effective cashflow business model that benefits any Web2 brands, Web3 platforms and content creators, fostering a win-win-win scenario for all parties involved. Our vision is to establish ourselves as the Clickbank for Web3, standing shoulder to shoulder with prominent players in the affiliate marketing industry. # Product Flow

Product Flowchart

The product flow starts with a client ordering a CPC (go to a website) or CPA (do something on website/on-chain) campaign on the On Chain Affiliate Marketplace. These are the “products” that the Publishers will be trying to sell, as seen in Clickbank. In each campaign there could be various restrictions. For example, if the campaign is ordered by an exchange, the campaign might restrict the Publisher to contain links to other exchanges on the page that runs the campaign. The plug-in that the Publisher installs in his/her website run checks periodically to ensure restrictions are met. If the campaign is conducted through other means, for example YouTube video or Twitter, the affiliate link’s redirection proxy conducts the check on the source referrer. AI engines will also be employed to check for spam or fraudulent content. A Publisher can choose a campaign to run and design any strategy to run the campaign on his/her website, platform as long as it doesn’t violate the rules set by Pirat3 and the restrictions set by the client. Clicks are tracked by the affiliate link redirection proxy, while off-chain actions are reported by clients and on-chain actions are tracked by blockchain nodes run 24/7. Ultimately, the outcome is determined by the conversion (clicks and actions) generated. However, the client can view the source of conversions and communicate with the Publisher through Pirat3's platform to further optimise the campaign. The client sets a budget (In a currency they choose, USDT/USDC) before activating the campaign. When a conversion is generated, the cost is deducted from the budget and distributed to the balPRTE pool (where we take a 0.5% fee) and then distributed to the Publisher afterwards. Both the Consumer and the Publisher are rewarded with $PRTE tokens. The Publisher receives $PRTE tokens on top of the budget payable to the Publisher, while the Consumer receives $PRTE tokens when they complete an action, make a purchase, or even by simply staying on the page if they have the browser extension installed and enabled. If the Publisher chooses to receive the payable budget in $PRTE (instead of USDT/ETH/ any currency), he/she will receive extra esPRTE on top of the $PRTE received; they can earn extra rewards by staking esPRTE. On top of this $PRTE incentive program, Pirat3 also designed a reward payout system to encourage and promote the usage of $PRTE, for more details, visit the page below: {% content-ref url="/pages/oZFgrHaPKiy1wkzutkK6" %} [Committing to a budget](/product-guide-for-publishers/committing-to-a-budget) {% endcontent-ref %} # Product Feature Breakdown {% content-ref url="/pages/v5Fwtm1PJTtMaqn0YSx5" %} [Marketplace](/product/product-feature-breakdown/marketplace) {% endcontent-ref %} {% content-ref url="/pages/k0odbWQT0AXPZAv5Z2Vf" %} [Browser Extension](/product/product-feature-breakdown/browser-extension) {% endcontent-ref %} {% content-ref url="/pages/mh7tP74VXEeTwtXKLTpS" %} [Pirat3 SWAP](/product/product-feature-breakdown/pirat3-swap) {% endcontent-ref %} {% content-ref url="/pages/jMYfLiSCvNavbU2JaMAL" %} [Token Governance](/product/product-feature-breakdown/token-governance) {% endcontent-ref %} # Marketplace For Influencers looking for Advertisers

Marketplace Mockup (preliminary, only showing the Web3 sector)

* Like Clickbank, but decentralised, Pirat3 matches both publishers (i.g. affiliates, content creators, influencers) and marketers (brands, e-commerce platforms, Exchanges, new protocols, NFT projects and more) * It provides a dashboard that aggregates all the requests/offers (a “bank” of opportunities for publishers to earn from) to allow anyone on the internet to browse through the quotations and select their orders to monetize through 1) capturing their audience to “read and earn” (CPC), 2) encourage token-sale to earn bonus commission, 3) accumulate PRTE$ (Pirat3 token) rewards and other incentives * A **Customizable hyperlink** can be generated in the Administrator tab once a user has logged in, publishers are given choices of formats: words, jpg, banner or video etc to be placed in their targeted content destination # Browser Extension For tracking Influencer activities and payout issuance The Pirat3 extension is * Easily installable, consumers may choose to toggle on or off to enable or disable these hyperlinks or ads presented on their websites, and earn rewards while browsing. * When the extension is active, articles and content on the web page will be automatically scanned with AI, keywords are then highlighted as hyperlinks are auto-generated with targeted keywords * i.g. In the context of exchange clients, the article would identify specific words and terms that are mentioned, including newly launched token pairs or novel trading products. These terms are marked and are clickable to lead users to designated links. These links are set up to guide users to the relevant landing page, making it easy to purchase tokens or access a new product directly. Additionally, an option is provided to seamlessly integrate the Publisher's referral ID, thereby enhancing engagement and profitability. * Hashcash implementation (**Read-to-Earn**): a timer will be activated when plugin is enabled, measuring time spend on browsing content written by creator, more about this mechanism on: {% content-ref url="/pages/LaxJrU5LdG8j7Dtdl4eV" %} [Read-to-Earn](/product-guide-for-consumers/read-to-earn) {% endcontent-ref %} * Bots will be deterred from spams and users who maliciously commit traffic fraud # Influencer Shares For Advertisers looking for Influencers Complimentary with the decentralised nature of Pirat3, a social feature is introduced: Affiliates (Publishers) can tokenize their track records upon requests completed from Advertisers (Clients). The validation system enables seamless trading of digital "shares" representing individuals' online personas and work achievement. These distinctive shares provide stakeholders with the privilege of engaging in private conversations with the individuals who hold these shares. These stakeholders can encompass diverse identities, ranging from clients pursuing tailored campaigns with particular influencers, to friends who acknowledge the influencer's potential and popularity, and even fans who choose to support and endorse them. The measurement metrics for this process can derive from established Publishers reputations or the capacities attributed to emerging influencers. The augmentation in ratings and valuation of their associated tokens corresponds directly to the frequency, efficacy and caliber of accomplished quests. These metrics are publicly accessible, offering transparency to potential clients and all online audiences. Simultaneously, discerning and dedicated clients seeking affiliations are prompted to make upfront payments, thereby substantiating authentic interest in collaborative ventures. Consequently, this approach ensures a methodical assessment of both parties, adeptly mitigating the constraints posed by limited direct messaging on prevalent social platforms, and dispelling uncertainties surrounding commitment. In sum, PVT (Publisher Validating Token) operates around 2 features: **Chat Messenger** * Upon purchase of associative profile token, social function is accessible enabling real-time communication and collaboration with Publishers * Empowering clients to articulate their bespoke campaign requirements with pinpoint precision, while publishers, equipped with unmatched creativity and expertise, can effortlessly bring these campaigns to life **Track Record & Ratings** * Upon success commission earned (conversion of sales), a Publisher rating will be given voluntarily by the client, who could rate based on efficiency, creativity etc. # Pirat3 SWAP

Pirat3 Swap Mockup

Pirat3 Swap is an aggregator interface for bridges and DEXs to facilitate token swaps specifically in the case to aid any token or product purchases directly off the hyperlink ads generated by publishers. The Swap is designed to: * Allow users to purchase tokens directly from a publisher's website in a trusted and verifiable environment * Allow users to purchase tokens with funds originating from any blockchain supported by LayerZero * Allow users to purchase tokens with credit cards through integrated on-ramp gateways * Allow users to swap $PRTE {% hint style="info" %} Try it here! Buy some [$PRTE](https://swap.pirat3.ai/coin/prte) (coming soon) {% endhint %} # Token Governance

Token Management Mockup

A Pirat3 token management page, displays the amount of $PRTE staked, displays APY earned, accumulative rewards, etc. Pirat3 expects to reimburse locked up Pirate incentives to users in the first year. # Data, Decentralisation **AI Optimization and Large Data Centre** * Pirat3 aims to become a large data centre as we collect user-behavior and actions across all these websites that has the plugin installed and turned on * Data Analysis Visualisation - a data board presented to clients (marketers) to track the origins of clicks * Note: * We are compliant under consent * We do not track any wallet activities unless Read-to-Earn plugin is installed * We only track with a timer for the read-to-earn function **Decentralisation** * Pirat3 operates on an on-chain smart contract that connects clients and publishers * Some CPA campaigns can be verified on-chain to prevent fraud. Nonetheless, all activities can be tracked on-chain to provide an excellent audit trail * $PRTE tokens will be governed by the DAO eventually, Pirat3 delegates voting power and assets to the community hence achieving decentralisation # GTM: Paid to Click In unraveling the operational dynamics that empower Pirat3 to function as an inherently self-sustaining and scalable multi-layer affiliate system, encompassing facets of traffic generation, data transparency, exposure amplification, attention cultivation, a foundational comprehension of the pivotal mechanism, "Paid-to-Click (CPC model)" emerges as a prerequisite. As a recursive strategy to accumulate daily active users, PTC portal can be accessed after an account is created. This portal is a simple interface for daily missions discovery, it also carries its own referral program. Users can effortlessly track their balances, unlock actions, review achievements, and actively explore available missions. I.g. In the context of Pirat3 as the top priority client, the initial mission will involve visiting the Pirat3 marketplace. Through a simple cursor click, an immediate link-jump expedites access, incentivising rewards accrual in ETH or alternative currencies. Ultimately, Pirat3 operates as a decentralized affiliate ecosystem, seamlessly integrating a plugin, extension, and marketplace to bridge Marketers and Publishers. Utilizing a foundational Paid-to-Click model, the platform strategically engages users through a user-friendly portal, offering daily missions and a referral program. By incentivizing actions and rewards in cryptocurrencies like ETH, Pirat3 establishes a self-sustaining and scalable system, effectively cultivating user participation and driving its innovative affiliate network forward. # Revenue Stream

Token Incentivisation Flowchart

We have 4 major income sources: 1. Flat 10% fee on the comprehensive budget covering CPA and CPC actions offered by clients. Whether clients opt for a CPA or CPC campaign, the platform maintains a fixed fee. Publishers (content creators) take on the responsibility of designing engaging campaigns, including banners, videos, and articles, as part of their all-inclusive service. As Pirat3 evolves, a communication bot will be introduced in later stages to enhance user experience and efficiency. I.g: If a client chooses to offer $5 per article (an action) to publisher, $0.5 belongs to Pirate. 2. 0.5% fee from token purchases through Pirat3’s Hyperlinks. The browser extension highlights and transforms all coins mentioned on the Publisher's sites into hyperlinks, directing users to Pirate Swap aggregator. Upon completing the action of purchasing a token through these links (CPA), the fee is applied. 3. Customizable case-by-case fees are implemented for special campaigns involving exchanges I.g.: Partnering with exchanges may entail an upfront fee that can be tailored based on individual agreements. We would generate dedicated referral links to these exchanges, to facilitate hassle-free token purchases, empowering Publishers who engage in these campaigns to skillfully direct consumers to purchase from partnered exchanges, instead of the original auto-generated hyperlinks initially directed to Pirat3 Swap. 4. 0.5% purchase fee via each sale (buy/sell) of Publisher Validating Tokens - shares that represent each influencer # Tokenomics The token raise will take the form of $PRTE token sales, serving as the governance token for Pirat3. To encourage early adoption, esPRTE (escrowed $PRTE) will be distributed through airdrops to early users, enabling participation in various Pirat3 governance voting and staking activities. However, esPRTE is non-transferable initially. Holders of esPRTE have the option to lock up their tokens and convert them to transferable $PRTE over time. During the lockup period, governance and staking functionalities will not be accessible. When $PRTE is staked, it becomes stPRTE, subject to approximately 2X rebasing annually. Upon unstaking, stPRTE reverts to $PRTE, albeit with the rebased portion written off, meaning only the original portion of the staked $PRTE can be redeemed. Additionally, stPRTE holders receive balPRTE, the Balancer LP token of $PRTE, on a daily basis. This token contains $PRTE, WETH & USDC and serves as the trading venue for $PRTE tokens. A portion of the fees accrued from platform usage are directly deposited into the Balancer pool, effectively increasing the backing of the $PRTE token by the deposited amount. To further incentivize early adoption, esPRTE is airdropped to early users, granting them access to various Pirat3 governance voting and staking features. However, esPRTE is initially non-transferable, holders have the option to lock up esPRTE and convert them to transferable $PRTE over time. During this lockup period, governance and staking functionalities will not be accessible. # Creating a Campaign The core purpose driving Pirat3's existence is to empower Marketers effortlessly. By operating as an automated marketplace, Pirat3 transforms into a cutting-edge ad board. With utmost simplicity, any company can swiftly post their requests following these streamlined steps: 1\) Create an account, head to the administrative tab after login 2\) Craft a campaign, set budget, opt for a program type (CPA or CPC), fill in the details of their demand * In the case of a CPC program, if the client wants to allocate $2 per click, and anticipates 5000 clicks in result of Publishers' work, the total budget should be set to $10,000 3\) Keep this in mind, to effectively captivate Publishers - be as precise as possible with the requirements in the description box 4\) Execute with a single click, watch your ad flourish! An illustration of the ad board is shown in the Marketplace Product Feature session: {% content-ref url="/pages/v5Fwtm1PJTtMaqn0YSx5" %} [Marketplace](/product/product-feature-breakdown/marketplace) {% endcontent-ref %} # Generating an affiliate link Learn how to use Pirat3 Publishers have 3 avenues to utilize Pirat3 for maximum impact: 1\) Generate a hyperlink on the simple interface of Pirat3 of the product/ company they signed up for (already automatically personalised under corresponding account). Embed them into any created content, be it Instagram, Twitter, Threads etc. and/or 2\) Alternatively, they can install the plugin on their blog or socials, which automatically scans the written content for relevant keywords, facilitating additional sales actions. This optimizes engagement and increases revenue potential. 3\) Using tailor links Pirat3 provides for a specific Client (for example, an Exchange, under a case-by-case campaign), with an option to personalise that with their own referral IDs as well. The driving force behind sales action lies in link generation. Whenever these links result in successful sales conversions, rewards will be distributed. The mechanism is all-encompassing and not limited to any specific destination or link category. # Committing to a budget When Publishers are roaming in the Marketplace, they can simply sign up to a campaign requested by a client, on a first-come-first-serve basis, compete to earn the bounty set up in the budget before it depletes. Subsequently, depending on the actual conversion rates, calculated wages would be remunerated. However, if a KOL holds $PRTE, he/she has an option to bond their $PRTE to commit to a portion of the budget for a certain timeframe. E.g. Binance has initiated a program with a budget of 50,000 USDT, attracting the participation of 100 KOLs. Among them, one KOL stands out for their exceptional efficiency and effectiveness, enabling them to earn the majority of the 50,000 USDT within a single day. However, the remaining 99 KOLs, despite their capabilities, can only earn the remaining amount from the budget. To make this a fair play, KOLs are given the opportunity to pledge $PRTE as a commitment towards a fixed amount of the campaign request. E.g. In a scenario where a KOL pledges $5000 worth of $PRTE to secure a commitment to 1/10 of the budget for a duration of 20 days. The most skilled KOL has the potential to earn up to 45,000 USDT at most. On the other hand, the individual who bonded the $PRTE can take their time to earn 5000 USDT throughout the 20-day period, provided there are successful conversions happening. This allows the bonder to earn steadily without the pressure of achieving the maximum potential earnings of the most competent KOL. Additionally, should Publishers opt to receive their compensation in $PRTE - the platform's native token, instead of stablecoins or other currencies, Pirat3 could provide them with additional rewards through the incentive program. # Read-to-Earn As introduced in the Product Feature section, when the Pirat3 browser extension is enabled, a timer will be activated to detect amount of attention and time span on content reading, in coercion with other users' activities on the webpage. The maximum amount that can be earned by staying on the page is determined by a few factors: * Length of the article * Whether the article participates in specific campaigns, such as boosts * Repeated visits (trackable) will substantially reduce potential earnings # Installing the SDK A wordpress plugin and javascript SDK is available for publishers. {% content-ref url="/pages/Wm1L0pP7FxZNfJzpRb09" %} [Javascript SDK](/developers/installing-the-sdk/javascript-sdk) {% endcontent-ref %} {% content-ref url="/pages/Fd8HfyHHzoXN7IkO6ipA" %} [Wordpress plugin](/developers/installing-the-sdk/wordpress-plugin) {% endcontent-ref %} # Wordpress plugin Follow these steps to install the Pirat3ai WordPress plugin: 1. From your WordPress dashboard, navigate to **Plugins** -> **Add New**. 2. In the search bar on the right, type "Pirat3ai". 3. From the search results, locate the **Pirat3ai** plugin and click on the **Install Now** button. WordPress will automatically download and install the plugin for you. To configure the Pirat3ai plugin: 1. Once the plugin is activated, go to **Pirat3ai** in the left-hand sidebar of your WordPress dashboard. 2. Here, you can configure the plugin's settings as per your requirements. 3. Paste the API Key you obtain from your Pirat3 Publisher Dashboard # Javascript SDK The javascript SDK works best with react.js and plain HTML websites (e.g. static site generators like Gatsby) Installing in react.js websites * Run `npm i @pirat3/pirat3ai` in the root directory of your project * Wrap the DOM root with `` Installing in plain HTML websites * Paste this line in your `` tag: `